While small businesses continue to strive to find the most effective way to engage with the social media world, truly understanding the best use of these platforms still appears to be a stumbling block. Joe Chernov, director of content at Eloqua, outlines some of his top tips for using the major platforms available to (Read More…)
I’ve been asked on many occasions on how one should get started in the never-ending battle that is search engine optimisation (SEO). It’s been a challenge to summarise the main tenets of search in under 800 words, but in a nutshell here’s a quick and dirty guide to DIY SEO:
What is SEO?
Search engines such as (Read More…)
The popularity of podcasts among the general public is on the up, correlating with the rise in smartphones and iPods. As a marketing channel, companies can exploit podcasts – both as downloads and as packets of audio which can be played directly from a website – to help establish thought leadership and showcase their (Read More…)
On Wednesday this week I was in Manchester talking about the importance of video in marketing for the Social Media Academy, but this was before the below piece of genius from South Wales became an overnight YouTube sensation.
I look forward to hearing about what happens to the creators going forward and they’ve been doing (Read More…)
Contacting journalists can be a daunting prospect if you’re new to approaching the media. However, building up strong relationships with the media is critical to overall marketing success and is a must for any business. To help understand how small businesses and start-ups can best approach the media, RunMarketing spoke to freelance journalist and blogger (Read More…)
Blogging, Tweeting, Digging, Trending… So many new terms have sprung up in the last few years that marketing managers could be forgiven for slipping behind. Listen to our podcast interview with Jenni Lloyd of social agency NixonMcInnes as she tells us how small businesses and start-ups can benefit from social media.
RunMarketing is brought to you by online PR consultancy Planet Content. Planet Content is a ‘virtual’ agency, made up of UK-based tech PR freelancers offering traditional and online PR, social media training and optimised, engaging content creation services.
