Recommended Reading for Marketing Managers

Posted by runmark on 27/10/2009 under Resources

There’s no substitute for learning from the experts and the below book and blog lists should help you get to grips with marketing in the digital economy.

Books

“Meatball Sundae” – Seth Godin

“Don’t make me think” – Steve Krug

“Get to the top on Google” – Dave Viney

“Building Findable Websites” – Aarron Walter

“The Fall of Advertising and the Rise of PR” – Laura Ries and Al Ries

“Social Media Marketing for Dummies” – Shiv Singh

“The Longer Long Tail” – Chris Anderson

Blogs

Stephen Waddington http://www.speedcommunications.com/blogs/wadds/

Andrew Smith http://escherman.wordpress.com/

BBC Technology http://www.bbc.co.uk/blogs/technology/

Daljit Bhurj http://understrictembargo.wordpress.com/

Hatch PR http://hatchpr.blogspot.com/

Immediate Future http://blog.immediatefuture.co.uk/

PR Geek http://www.prgeek.net/

Katie Moffat http://prnowandthen.typepad.com/pr_nowandthen/

Make Marketing History http://makemarketinghistory.blogspot.com/

Neville Hobson http://www.nevillehobson.com/

Seth Godin http://sethgodin.typepad.com/seths_blog/

Todd Defren http://www.pr-squared.com/

Stephen Davies http://www.prblogger.com/

We Are Social http://wearesocial.net/

Content and Motion http://www.contentandmotion.co.uk/category/blog/

PRO Blogger: http://www.problogger.net