Whatever your level of engagement with social media for your small business, you will need to be able to monitor your ‘buzz’ – what people are saying about you online – and measure the impact and effectiveness of your activity on social networks.
Social media offers small businesses the chance to reach new audiences in a (Read More…)
Twitter is the big internet phenomenon of the last two years. But what benefit does it hold for small businesses and how should marketers best use the service for their company?
With a 40 per cent drop out rate in the first month amongst first-time Twitter users a great deal of your following (Read More…)
Social networking is critical to businesses of all sizes and offers small business in particular real opportunities to shine. Social media marketing includes a whole host of marketing tools, which includes social networks such as Facebook, and other areas such as blogging, microblogging, audio and video content syndication, a whole manner of things. RunMarketing (Read More…)
The press release is the most common method for widespread distribution of news by organisations of all sizes. Whatever you want to announce – a product launch, appointments, research findings or opinion pieces – the press release is a great way to get that news in front of the media.
RunMarketing’s comprehensive guide to writing and (Read More…)
Link building is critical to website – and therefore, business – performance. In this podcast, Kelvin Newman of Brighton-based search marketing agency Site Visibility explains the basics of how small businesses and start-ups can get started on using link building to improve their website’s page rank.
You’ll have probably heard the term search engine optimisation (SEO) and may even know that SEO plays a critical role on how your website performs. As most people use the Web as the first port of call to search for products and services it’s essential to be on page one of search engines for (Read More…)
Podcasts are growing in popularity and provide fantastic content for websites, so long as you do it right. Although recording, editing and uploading podcasts can seem technical, it is relatively straightforward.
What are podcasts?
Podcasts are audio files playable either via websites or downloadable as mp3 files for playing on portable mp3 players, such as iPods. You (Read More…)
What is a media kit?
A media kit on your website tells journalists – and other site visitors, such as strategic partners and customers – what they need to know about your company. It lets you communicate your latest news as well as other key information such as who you are, where you are, what you (Read More…)
There’s no substitute for learning from the experts and the below book and blog lists should help you get to grips with marketing in the digital economy.
Books
“Meatball Sundae” – Seth Godin
“Don’t make me think” – Steve Krug
“Get to the top on Google” – Dave Viney
“Building Findable Websites” (Read More…)
