Pitching to Journalists

Posted by runmark on 05/06/2010 under Features, PR

Contacting journalists can be a daunting prospect if you’re new to approaching the media. However, building up strong relationships with the media is critical to overall marketing success and is a must for any business. To help understand how small businesses and start-ups can best approach the media, RunMarketing spoke to freelance journalist and blogger Gordon Kelly.

For more on writing press releases and pitching to media, visit RunMarketing’s Resources page.