Forming a PR Plan from Scratch; Briefing a PR Agency

Posted by runmark on 01/11/2009 under PR

For small businesses and start-ups, knowing where to start marketing when faced with a blank page is a daunting task. To make sense of it all from setting out your objectives to forming a plan, deciding whether to hire a PR agency or freelancer and how to write a brief, RunMarketing spoke to Stu Campbell, founder and managing director of London-based consumer PR firm, FIRE PR.