Small businesses looking to promote their products and services at a local, trade and even national level have a number of public relations tools at their disposal. In this podcast, consumer PR specialist Karen Allen, co-founder of independent consultancy Rise PR, explains how small businesses can get started in promoting their business to (Read More…)
Public relations – or PR – is a key cog in any modern business. But with the continued growth of social media the very nature of PR is evolving rapidly away from the ‘traditional’ model of chiefly news dissemination to an environment where firms need to monitor and rapidly respond to what people are saying (Read More…)
Contacting journalists can be a daunting prospect if you’re new to approaching the media. However, building up strong relationships with the media is critical to overall marketing success and is a must for any business. To help understand how small businesses and start-ups can best approach the media, RunMarketing spoke to freelance journalist and blogger (Read More…)
You’ve heard a lot about it. Politicians, celebrities, corporations all ’spin’ it, but just what is PR and how can it help your small business or start-up? Download our white paper on what PR is and how to exploit it to help promote your small business.
Download ‘What is PR?’ in pdf
Are you proud of what you have achieved for your customers and clients? Can you prove tangible benefits and returns on investment that really illustrate what your company does best? If you can, then this is where case studies come into play.
Publications love the “proof in the pudding” – real-life examples of where companies have (Read More…)
It seems that Social Media is everywhere. Blogging, tweeting, social networking, the list goes on… But just what is Social Media and how can small businesses and start-ups make the most of it to raise awareness and engage with potential and existing customers? RunMarketing spoke to Jenni Lloyd, Strategy Director at Brighton-based social agency (Read More…)
At a conference recently I heard the Internet described by one speaker as “the world’s largest focus group”. There are in excess of 50 million blogs and many other forums for consumers to comment on products, services and experiences. This is an important practice for small businesses to explore as firms need to know what (Read More…)
There are numerous advantages to blogging. Posting blogs helps your search engine optimisation (SEO), allows you to interact with your industry and audience, portrays you as a thought leader and helps generate backlinks to your site which are essential to increasing your website’s authority. One of the UK’s leading thinkers on blogging is Stephen Davies, (Read More…)
The press release is the most common method for widespread distribution of news by organisations of all sizes. Whatever you want to announce – a product launch, appointments, research findings or opinion pieces – the press release is a great way to get that news in front of the media.
In this podcast, Phil Dwyer, co-founder (Read More…)
For small businesses and start-ups, knowing where to start marketing when faced with a blank page is a daunting task. To make sense of it all from setting out your objectives to forming a plan, deciding whether to hire a PR agency or freelancer and how to write a brief, RunMarketing spoke to Stu Campbell, (Read More…)
