On Wednesday this week I was in Manchester talking about the importance of video in marketing for the Social Media Academy, but this was before the below piece of genius from South Wales became an overnight YouTube sensation.
I look forward to hearing about what happens to the creators going forward and they’ve been doing (Read More…)
If you’ve been following my blog lately you’ll know that I’ve been really highlighting the priority businesses should be putting on search engine marketing.
To continue that theme in this podcast I speak with Martin Talks, CEO of digital consultancy Blue Barracuda, about what’s known as ‘long tail search’. Martin also tells (Read More…)
Word of mouth has always been a crucial component in marketing. With the growth of social media, word of mouth marketing has become even more strategic and its impact more measureable. To learn more about how businesses could use word of mouth marketing RunMarketing spoke to Cathy Pittham, managing director Europe of communications consultancy (Read More…)
Pay per click (PPC) advertising is a popular way to generate carefully targeted traffic while controlling the costs of an Internet advertising campaign. In this podcast, we speak to independent digital media consultant Josh Feldberg about how SMEs and start-ups can successfully and cost-effectively deploy PPC strategies to generate hits while their search engine (Read More…)
When Team GB returned from the 2008 Beijing Olympics with eight gold medals from the velodrome it sparked a leap in interest in British cycling.
The Tour of Britain is the UK’s premier annual road race and, in its own right, a small business. In this podcast, RunMarketing caught up with the Tour’s PR (Read More…)
Are you familiar with the location-based social network FourSquare and how you could potentially use it to market your firm online? It describes itself as a “cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things. We aim to build things to not only help you keep (Read More…)
Social network Facebook’s population has exceeded 500 million, larger than any country other than China and India. This huge potential audience provides opportunities for marketers to identify, target and engage with audiences.
In this podcast, we talk to Claire Stokoe of digital agency Fresh Egg about how small business people can make the most (Read More…)
Have you ever thought about using the online presentation site Slideshare.net as a lead and traffic generation tool? The site allows users to upload PowerPoint presentations and share them with visitors from around the world, effectively enabling you to showcase your company to potential customers and partners.
It’s probably better suited for business-to-business firms (Read More…)
Have you thought about using email marketing as part of your small business’ marketing mix?
According to a recent survey of companies by Econsultancy, more than half of organisations are now using a hosted email marketing service, with three-quarters (75 per cent) rating email marketing as providing either ‘excellent’ or ‘good’ return on investment.
To gauge (Read More…)
Affiliate marketing has exploded in recent years as the Internet increasingly becomes the key battleground for advertising spend. So how can small businesses and start-ups benefit from affiliate marketing, both as a publisher looking to generate extra revenue streams and as a small business looking to advertise?
RunMarketing speaks to Alicia Navarro, CEO of affiliate marketing (Read More…)
