How Do I Get into Podcasting? The Best Business Marketing Podcasts

Posted by runmark on 08/02/2010 under Blog | 2 Comments to Read

Podcasts are fantastic ways to plug knowledge gaps on any subject you like, from learning languages to getting started in business. If you’ve got an mp3 player then you can get downloading and listening to podcasts, and the iTunes store contains thousands of free podcasts – including ours – for you to browse through and download. A lot of them are really quite dire, but some are really worth a listen.

For your small business marketing needs I recommend the below:

• Internet Marketing: The Site Visibility crew turn it on here with some great tips and high-level interviews on digital marketing
• SmallBizPod: Regular podcasts with some great entrepreneurs with book reviews, useful tips and upcoming events
• Internet Business Mastery: Aimed at the entrepreneur who wants to set up a Web-based business
• The Digital Marketer: Quite literally ‘quick and dirty tips’, these are great to source ideas for further exploration
• Duct Tape Marketing: This long-running marketing blog  contains some great content and interviews for SMEs. Give it a spin

If you’re thinking about running a podcast and want to hear some really well put-together productions and then have a listen to these:

• Stuff You Should Know: I’ve always advocated that two people in dialogue make the best podcasts, and Josh Clark coupled with Chuck Bryant make the perfect pair here. Entertaining, witty, informative while sticking to a tight schedule so you don’t drift off
• Radio Lingua: Former teacher-turned-podcaster Mark Pentleton has built a successful business with his simple language learning techniques. I’m working my way through Coffee Break French right now…
• Guardian Bike Podcast: I expect great podcasts from the BBC and others with broadcasting traditions, but the Guardian has been – for me – the best of the broadsheets to expand into digital. This special interest podcast tops the lot for me

Listen to our podcast with SmallBizPod’s Alex Bellinger on how to create a podcast for your small business. You can subscribe to RunMarketing’s regular podcasts with some great industry names here.