Getting PR Right First Time

Posted by runmark on 11/11/2009 under Blog | Be the First to Comment

Public relations and marketing, if you’re not used to it, can be a daunting task. Who are we talking to? Where are they? How old are they, where can we interact with them and how? These are all challenges facing small businesses and start-ups when they embark on self-promotion.

RunMarketing decided to start at the very beginning – the planning stage. Our latest podcast covers this ground with Stu Campbell, founder and managing director of consumer PR firm, FIRE PR.  We also cover the subject of how to select and brief a public relations agency or freelancer should you decide you have the funds and inclination to outsource.

This podcast is essential listening if you’re thinking about hiring a PR services provider as it will help you understand how to brief prospective agencies and freelancers, what questions to ask, pitfalls to avoid and classic tricks of the trade that some consultancies deploy just to get the business in.

This whole subject of getting PR right first time is one we’d welcome your thoughts on, so do please let us know what you think. Do you agree with Stu? Do you disagree, and if so, why? RunMarketing would love to hear your views.