Posted by runmark on 01/09/2010 under Blog | 
Be the First to Comment
I wrote recently on social media monitoring and measurement best practice, but I’ve since listened to possibly the best podcast yet on how to do social media monitoring on a shoestring from the guys at the Internet Marketing podcast.
Make sure you give this podcast on social media monitoring a spin, but fast-forward (Read More…)
Posted by runmark on 26/08/2010 under Blog, Features | Be the First to Comment
While small businesses continue to strive to find the most effective way to engage with the social media world, truly understanding the best use of these platforms still appears to be a stumbling block. Joe Chernov, director of content at Eloqua, outlines some of his top tips for using the major platforms available to (Read More…)
Posted by runmark on under Blog | Be the First to Comment
Over the past year we’ve talked a little about location-based social networks, such as Foursquare and Gowalla. It’s an industry very much in its infancy, but if you run a company which relies on walk-in customers in particular – such as a restaurant, coffee shop or hardware store – then it’s something (Read More…)
Posted by runmark on 24/08/2010 under Blog | Be the First to Comment
I’m in a strange position of being on both sides of the journalist/PR fence, as I contribute a couple of articles a week to New Media Knowledge, the online new media best practice resource from the University of Westminster, as well as my regular PR and social media training gigs. This means (Read More…)
Posted by runmark on 20/08/2010 under Blog | Be the First to Comment
In a week when every single A-level student got 51 A-Stars a-piece I hate to take a cheap shot at modern educashun. However, something that reeeally gets my goat – almost as much as BMW drivers or people who refer to you as ‘yourself’ – is the profane misuse (nay, ignorance) of the apostrophe (Read More…)
Posted by runmark on 16/08/2010 under Blog | 2 Comments to Read
You’ve probably been there; you’re at a party and there’s a doctor or similar health professional there and as soon as people find out their profession someone’s got a question for them. I am guilty of this myself, even blagging a free chiropractor session a couple of years back which made (Read More…)
Posted by runmark on 13/08/2010 under Blog, Features | Be the First to Comment
I’ve been asked on many occasions on how one should get started in the never-ending battle that is search engine optimisation (SEO). It’s been a challenge to summarise the main tenets of search in under 800 words, but in a nutshell here’s a quick and dirty guide to DIY SEO:
What is SEO?
Search engines such as (Read More…)
Posted by runmark on 09/08/2010 under Blog, Features | Read the First Comment
The popularity of podcasts among the general public is on the up, correlating with the rise in smartphones and iPods. As a marketing channel, companies can exploit podcasts – both as downloads and as packets of audio which can be played directly from a website – to help establish thought leadership and showcase their (Read More…)
Posted by runmark on 05/08/2010 under Blog | Be the First to Comment
You’ve probably drafted and distributed press releases as part of your small business marketing campaigns, but have you thought about making those text-based releases work that much harder for you? Jazzing up your press releases into ‘social media news releases’ enables you to provide multiple channel information – such as video, audio or photos (Read More…)
Posted by runmark on 29/07/2010 under Blog, Resources | Be the First to Comment
Whatever your level of engagement with social media for your small business, you will need to be able to monitor your ‘buzz’ – what people are saying about you online – and measure the impact and effectiveness of your activity on social networks.
Social media offers small businesses the chance to reach new audiences in a (Read More…)
