About

“Without publicity a terrible thing happens – nothing,” wrote American self-publicist PT Barnum, and he was right.

RunMarketing is a free online resource for small businesses and start-up entrepreneurs aimed at arming them with the right tools to successfully run their own marketing and public relations campaigns. Small businesses often lack the time and in-house experience to do their own marketing but at the same time often do not have the financial resource to hire a marketing manager or outsource to a freelancer or agency. This is where RunMarketing.co.uk steps in. We also hope to help anyone with an interest in marketing to fill in knowledge gaps.

At RunMarketing, small businesses and marketing professionals can learn about online and offline marketing best practice from specialists with a proven track record via podcasts, articles and blogs. The aim of RunMarketing is to help small businesses punch above their weight and enjoy steady but substantial growth. Please note RunMarketing is NOT a consultancy so cannot help you with individual queries, but do please visit its parent company, Planet Content, if you have any specific PR or social media consultancy requirements.

About the editor

Chris Lee has spent more than a decade in business-to-business public relations and journalism, predominantly in the technology industry, and now acts as a freelance technology PR and social media consultant. Before launching his freelance PR career in 2008, he had helped promote some of the IT industry’s leading brands, such as Xerox, ntl:Telewest Business and chip maker AMD. He has also helped many smaller businesses launch into the market place. Chris is the founder and managing director of tech PR and social media agency Planet Content.

Chris has written for UK technology publications IT Week, Computing, Computer Reseller News, VNUNet and most recently contributed to, and podcasted for, New Media Knowledge. He is also a regular blogger for SmallBizPod. While a director at Rainier PR (now Speed Communications) Chris led marketing and helped keep the company at the top of the main search engines and also collected Best Business Blog 2007 from Communicators in Business (CiB).

RunMarketing is brought to you by Planet Content Ltd.